Graphic Design Ottawa.
Quality guaranteed.
Bringing your vision to life...
We design with the user in mind. We are your best Ottawa graphic design choice.
Graphic design is important to businesses and our everyday lives in many ways. We come across with logos, brochures, websites and host of other design products daily. Packaging, branding, signage, books, magazines, etc. are glaring examples of the use of a variety of graphic designs.
Graphic design has a big role to play in the modern competitive business environment. Businesses need the services of graphic designers to create impressive marketing materials. These materials include brochures, business cards, websites, leaflets, stationeries and so on.
An impressive and memorable logo is a basic requirement for any business to build a brand identity. Similarly, businesses need the services of graphic designers to create unique mobile apps and social media pages for business promotion. We can say that graphic design has become a part of doing business in physical and virtual markets.
Briefing the Project With Our Client:
The first critical step to a well-thought out design process is a briefing. You will need to give us a “brief” overview of your general needs. At this point, a graphic designer will gather as much information as (s)he can about your expectations, their company’s mission, vision, and goals, as well as your products or services. It’s worth noting that designers need to go beyond the surface level of what the company does and dive into the benefit for their customers so that this critical component can be translated in the resulting designs.
We require you to fill out a questionnaire to gather some basic information and provide you with an estimated rate. Providing a design brief allows the designer to set the tone for what fundamental information is needed to begin the project.
Researching Our Client’s Ecosystem:
Once we have received a brief overview from the you, we can dig into every possible material we find and start researching. During this phase, an expert designer would seek information on the competitors, point of differentiation (POD), market, audience, trends, and future prospects.
The idea behind researching our client’s competitors is to ensure that we don’t copy or make anything too similar. The objective is not to steal a competitor’s idea, as this takes away from any differentiation the company may offer in their market, rather, to understand the lay of the land. Once we have insight into their market and point of differentiation, we can begin to dig into their current and potential customers to understand who we are designing for.
Overall, the purpose of this research is to give you a 360° view of your ecosystem and generate ideas that fit the market, industry trends, and the your customers.
Creating Mockups:
At this step you we start creating mockups of your ideas. During the mockup phase there could be many back and forth emails as we communicate and tweak the designs to your liking. Don’t be worried, this is absolutely fine. We can provide as many mockups as required until you’re satisfied.
Building the Design:
Now it’s time to get cranking with your designs! This is where the meat and potatoes of graphic work comes into play, so it’s time to have fun.
At this phase we add the final touches to your design based on the feedback from your last mockup. We put everything together in a well organized fashion and present a final draft for your approval. Are you excited yet? We’re almost there, just a few more things.
Putting the Design Into Production:
Finally, the design has been approved and we are all set to deliver the design! The files will all be packaged and exported in the most popular formats. At this point, a designer will hand over the final product to you or a third party, like a printing press.